Content Curator and Creator, Klik Consulting Group

November 2015 - present

 

• Communications specialist responsible for creating keyword-rich, SEO-optimized content for clients in the banking, education, finance, SaaS, cybersecurity, marketing, entrepreneurship, human resources, non-profit, and IT services fields in adherence with specific corporate tone and messaging goals

• Advanced research, interviewing, copyediting, and proofreading expertise

• Have launched, managed, and successfully grown several social media accounts organically

• Experienced in writing for magazines, blogs, newsletters, web copy, webinars, marketing copy, and corporate presentations

• Was responsible for conceptualizing, developing and executing on the following expos: YYCfit, Calgary’s Health and Fitness Expo; The Dude Show, a men’s lifestyle expo held in partnership with the Movember Foundation; and the Brix n Blox LEGO Fan Expo and Builders Competition

• Administration on all event marketing efforts including: focus group facilitation; website development and maintenance; social media management; development and execution on marketing plans; direct marketing campaigns; newsletters; media relations; public relations and influencer engagement tactics; and sponsorship package development

​

Alumni Relations Officer, Mount Royal University

November 2018 - April 2021

 

• Took great pride in leading, coordinating, and engaging Mount Royal University alumni in deeply meaningful, rewarding, and mutually beneficial opportunities with their alma mater

 

• Responsible for the production and execution of Mount Royal University’s inaugural Alumni Weekend (ultimately postponed due to COVID-19)

 

• Spearheaded a cross-campus alumni collaboration team with the mandate of involving internal stakeholders in a two-way dialogue on opportunities within the alumni engagement space and amplifying the alumni role in the advancement of the University

 

• Launched a bi-weekly webinar series in April 2020, giving value-added content to our alumni while also showcasing the diverse and varied collection of subject matter experts in the Mount Royal community. Within a short period of time, the webinar series gained over 3,000 on-demand views, engaged 47 campus and alumni subject matter experts, and received a mean satisfaction rating of 4.1/5​

 

Senior Association Manager, Associations Plus Inc.

​August 2006 - November 2017

 

• Worked with Associations Plus (the largest full-service Association Management Company in Western Canada) for over 11 years - as Senior Association Manager I was the leading client-facing staff member and served as Executive Director or Manager for several member-based, professional association clients

 

• Manager/Executive Director duties included: preparation for and attendance at board meetings; communication with a variety of stakeholders through several means such as social media, annual reports, and newsletters; volunteer management, including oversight of annual general meeting and board appointment/election process; development of partnership/sponsorship opportunities; and additional programming-related projects that regularly surface

 

• Facilitation of annual strategic planning sessions for several client groups

 

• Responsible for business development activities including seeking opportunities for growth and new service offerings with existing clients, and preparing proposals and delivering presentations for new prospective clients

 

• Resource management including involvement in staff recruitment and retention, and serving as the liaison between external clients and all internal departments (IT, accounting, graphic design, administrative support)

 

• Management of and content development for membership publications, including annual reports, newsletters, directories, and conference proceedings

 

• Management of successful and revenue-generating membership events, including annual conferences, tradeshows, monthly luncheons, gala dinners, and industry seminars

 

• I have worked with over 30 associations during my time at Associations Plus – diverse organizations such as NAIOP Commercial Real Estate Development Association, Petroleum Accountants Society of Canada, Association of Alberta Registry Agents, Alberta Psychiatric Association, and many more

​

Volunteer Instructor, Alberta Culture

November 2009 - June 2012

​

• The Board Development Program is an initiative of Alberta Culture and Tourism designed to educate non-profit organizations on seven modules critical to their success, including Board Roles and Responsibilities, Policy Development, and Effective use of Committees

• Participated in 80 hours of specialized board governance training in order to qualify for this instruction assignment as per the program parameters

• Facilitated several 10-hour workshops with non-profit boards across the province

• Was responsible for post-session follow up to workshops, leading to additional opportunities for the provision of guidance