MY WORK | Mysite

LATEST PROJECTS

A Sample of Recent Articles and Blogs

Here are some freelance writing assignments I have recently completed:

WealthCo

I have garnered some great experience in writing monthly Market Commentaries on behalf of the Chief Investment Officer for this wealth management firm and starting to build out a content library for them.

ATB Financial

I have been working as a contract freelance writer for ATB Financial, developing editorial content aimed at their entrepreneur clientele. Here are some of the published articles to date:

Mount Royal University - Alumni Relations

My role as Alumni Relations Officer at Mount Royal University was especially rewarding as I am an alumna myself, and a strong advocate and supporter of the institution. This role afforded me the opportunity to profile several of our impressive alumni, listed below are a few examples of such articles.

Heather Graham Alumni Achievement Award Recipient Profile
Shining a light on front line alumni
Celebrating the International Year of the Nurse and Midwife with this profile on the MRU Midwifery program

I also developed and produced this webinar series, starting just post-COVID in April 2020, which resulted in thousands of attendees and on-demand views, and engaged over 30 high-profile alumni volunteers.

The Dude Show

The Dude Show is a men’s lifestyle expo held in support of the Movember Foundation. 2019 marked the second year of the expo (currently on hold due to COVID-19). The Dude Show had a monthly e-newsletter that would go out to over 1,200 subscribers. The average open rate for the 31 email communiques was 63.2%. Back issues of the newsletter are available here. In addition to writing the copy for The Dude Show website, I also developed the following marketing assets:

YYCfit Health and Fitness Expo

YYCfit was a health and fitness expo that took place at Calgary’s Stampede Grounds in 2017 and 2018. I developed the following marketing assets in support of this show:

e-Newsletter that was distributed to over 1,300 subscribers (29 newsletters had an average open rate of 51.5%)
2017 sponsor and exhibitor package
2017 showguide
2018 sponsor and exhibitor package
2018 showguide

Our YYCfit media campaign garnered extensive coverage, here are just a few of the profiles:

Calgary Herald article (May 11, 2017)
Global news (May 12, 2017)
Global News (April 14, 2018)

Brix n Blox

Brix n Blox is a LEGO builders competition and fan expo that has been running annually in Calgary since 2016. Elements of this show include: a Builders’ Competition; a swap meet; vendor tables; speed building competitions; a minifigure trading post; building stations; a mosaic wall; the Blox firewalk; caricaturist; facepainting; video game stations; door prizes; and more. Brix n Blox has an e-newsletter that is distributed to over 500 subscribers, and the 15 issues to date have averaged open rates of 47.7%.